Analytics

A data-driven service that helps companies evaluate the effectiveness of their promotional activities. It combines metrics, tools, and insights to optimize marketing campaigns and increase ROI.

The process of dividing a customer base into smaller, more manageable groups (segments) based on shared characteristics. This technique enables businesses to tailor their strategies to meet the specific needs of each segment, improving engagement and outcomes.

Hypothesis testing is a statistical method used to determine whether there is enough evidence in a sample of data to infer a certain condition is true for the entire population. It is widely used in research, business, and data analysis to make informed decisions based on data.

Are you still looking at old school P&L accounts? Sales - Cost of Sales - Overheads = Profit ? Doesn’t tell you much does it? Do you want to dig deeper and get to the detail of your business and monitor performance more closely? We can custom build a dashboard giving you access to key business insights. Get regular updates to your mobile phone or email. Game changer!!